Unlock the potential of your Serviced Accommodation
business
Join an elite circle of the UK's top providers.
Unlock the potential of your Serviced Accommodation
business
Join an elite circle of the UK's top providers.
What is Secret Sam?
A Secret Serviced Accommodation Mastermind group designed for leading SA providers in the UK. Our membership is strictly by invitation only to maintain a tight-knit community focused on high-impact results.
Elite SA Network
Eight of the nation's top SA providers converge at the Crowne Plaza Hotel at NEC Birmingham every two months
Focus on your Business
Benefit from dedicated sessions where the spotlight is on improving the bottom line in your business.
Dedicated Time to Grow
Spend a full day focused entirely on strategic growth.
Industry Networking
Connect with like-minded entrepreneurs and build relationships beyond the boardroom
Actionable Advice
Each meeting focuses on generating practical steps tailored to enhance your business
Peer Accountability
Regular meetings ensure you stay motivated and your business goals are on track with reviews by your peers
Meet Glenn.
For my sins, I'm a former lawyer and successful entrepreneur. I set up Secret SAM to meet like-minded professionals to help create mutual growth. Over the years, I've set up several multi-million-pound businesses, including EweMove.com Sales and Lettings. I like to share tips and war stories to help others achieve success. I operate these SA and property development businesses;
luxuri.co.uk
usnooz.com
properli.co.uk
"I believe in giving back to the community that helped me grow. Secret SAM is about creating a circle of trust and success, where everyone contributes and grows together."
What are you gonna rinse me for?
Membership is a piddling £20.83 per month per attendee, covering only the essentials like our meeting venue, barely drinkable hotel coffee, and a 45-minute lunch break (lunch included). There are no hidden profits; every penny ensures you get the most from each gathering. If there's a few quid left at the end of the year, it will go behind the bar, and we'll see how long it lasts.
Meeting Dates & Times
8:30 am arrival for coffee
9.00 am meeting starts
1.00 pm lunch
1.45 pm meeting resumes
4.00 pm meeting finishes
2026 Dates
Tuesday 14th April 2026
Tuesday 2nd June 2026
Tuesday 1st September 2026
Tuesday 3rd November 2026
Membership Direct Debit Payments
1 x Attendee > Click Here
2 x Attendees > Click Here
Location
Crowne Plaza Birmingham NEC
Pendigo Way
Marston Green
Birmingham
B40 1PS
Book room here >
https://www.ihg.com/crowneplaza/hotels/gb/en/reservation
Choose Rate Preference 'Corporate Special Rate' and use our Corporate ID for a discount
Complementary parking on site. You'll need to register at reception.
For EV charging, park at the Genting Resorts World car park on the first floor.
Food & Drink Complimentary:
Tea, Coffee, Water
Freshly Baked Cookies
Whole Fruits & Snacks, Dried Fruits, Nuts & Seeds
Lunch:
3-course buffet dinner at the hotel restaurant
What our members say
Secret SAM has supported the growth of these elite operators
"Mastermind has helped us grow from a small local operator to an international one. We could not have done it on our own."
Taylor Norman
Grandeur Properties - Bournemouth
"We started out as complete novices and grown to over 100 properties. As the saying goes, your Network is your net worth!"
Grant Hutchby
KG Short Stays - Swansea
"It's not just the advice you get, it's the people you meet. Joining Mastermind was the best thing I did to take me to the next level"
Graham Bateman
Scarborough Stays
Are you ready to take your Serviced Accommodation business to the next level?
You can apply now to become part of an exclusive network of top-tier entrepreneurs.
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